Legal for humans
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Changing the game and humanising law
- Documents that look beautiful and reflect your brand values
- Legal agreements that make sense to the average human
- Design-thinking workshops to get your legal team in right headspace
- Engaging legal training and collateral for your wider business
- More human-ness, overall
What is design thinking?
Design thinking is about putting the end user at the heart of everything you do. That means, before you start creating anything, you should first consider your audience, the ultimate user of your ‘product’ and their needs.
To put it simply, design thinking is led by:
adopting a human-centred approach,
iterating on ideas,
refining ideas through user feedback
The purpose of design thinking is to create products, processes or services that are specifically designed for the end user and that will best solve the end-user’s problems, deliver on their needs and give them a positive user experience.
What is legal design?
“Legal design” is a trendy buzzword that can often create confusion in lawyers’ minds. But it is simply the application of design thinking to the provision of legal services. This involves adopting a human-centred mindset when thinking about the way legal services, documents and processes are created and delivered.
Legal design can be applied to various aspects of the legal profession. From redesigning agreements to better suit its users, to drafting legal advice and policy documents, in every aspect of the legal profession, we are faced with numerous choices on how to carry out legal work.
LUX (Legal User Experience)
Yes, LUX is a thing. It stands for ‘Legal User Experience’ – you heard it here first. The same way UX designers are specifically focused on making sure website users have the best experience, lawyers should be doing that too. Reading an agreement or policy document is like going through a journey. You start reading at the top usually with certain expectations of what you want to see immediately. These are hardly ever met in law. But there is another way.
Spot the difference
Slide the controller on the image below to compare the documents before and after of our legal design service.
You can implement legal design now
Don’t just take our word for it
Take a look below at our latest Legal Design case studies.
To appeal to a new audience of SMEs, TradeIX needed a simpler, more straightforward set of T&Cs. We maintained brand values while ensuring documents engaged their end users. Let’s take a look at the end result.
Step into LUX
Connecting with your end-user and delivering law in an accessible way starts now. If you’re ever in doubt, be human.
Get in touch today to discover a better approach to Legal.